Phil Company II Research Paper Example | Topics and Well Written Essays - 1000 words

Phil Company II - Research Paper Example This means that a company should create a brand after acknowledging the influence of economic forces on any given marketing environment. In the contemporary business environment characterized by economic forces created by free enterprise, a company’s brand has proven to play a substantial role in ensuring accomplishment of marketing objectives. Therefore, modern managers should develop reliable skills of initiating and developing a company’s brand. In the context of Phil Company, we will strive to create a brand that deems appropriate for the company’s marketing strategy. From a theoretical perspective, creation of a brand starts at the definition stage whereby a manager defines what a company’s brand should mean to all the interested stakeholders. Upon defining a company’s brand, the responsible manager determines clear objectives meant for that company (Julian, 2011). Based on the business profile of Phil Company and the prevailing marketing force s in the electronics manufacturing industry, Phil can develop a concrete brand by articulating marketing research information into their decision making processes. Research information helps in brand creation because it highlights the key stakeholders and their respective expectations with respect to the company’s marketing practices. In the context of Phil Company, research findings show the expectations of selected market segments. After an accurate definition of the brand, the next step should involve specifying the intended objectives of that brand to the interested stakeholders. A typical brand should communicate the intended message to the target audience(Peter, 2004). A brand should create a vivid perception of a company’s products’ qualities and uniqueness. Phil Company emphasizes the need to differentiate their product with respect to the element of competition in the industry. As a result, the brand developed will influence the target audience at an em otional level. The content of the created brand should achieve a feeling of connection to the consumers. In addition, Phil can achieve loyalty among the consumer population by engaging in the house of brands. In order to reach all its target audience, Phil Company will engage in active brand positioning, both at the domestic and the international market environments. Brand positioning can be achieved through the use of advertisement channels like the media, both television and print, or through the internet. Employment of these modes of advertisement will facilitate substantial positioning of Phil’s brand in both markets (Peter, 2004). Product pricing is another essential element in marketing. In a competitive environment characterized by the typical forces of free enterprise, product pricing is influential in a company’s marketing process. A business environment enjoying the economic aspect of free enterprise allows easy entry and exit from any product industry. In th is regard, the electronic products industry in the US and at the international level has numerous competing manufacturers. Therefore, Phil has to consider the influence of pricing during the development of their marketing strategy. Phil chooses to adopt three pricing strategies that can facilitate the development of comprehensive pricing principles. The first pricing strategy adopted by Phil is

Domestic Violence and Elder Abuse Policy Research Paper

Domestic Violence and Elder Abuse Policy - Research Paper Example The problem statement for this study is elderly abuse as a social problem considered as a complex phenomenon lacking a single and consistent definition. It falls under the wider domestic abuse and mistreatment definition which encompass â€Å"incidents perpetrated by either a family member or a member of the victim’s household†¦ to include physical, psychological, or financial abuse, and neglect,† referring to the elderly as the victim. Elderly, too, may be of contention since acceptable age range or bracket may be different from one institution or state to another. It was observed that resolution of elder abuse require multidisciplinary approach of which administrators form adult protective services and the criminal justice system cooperate to address cases and prevent repetition and escalation of the abusive acts as there are possibilities that unreported and undeterred abusers may turn to more victims.Local law enforcement have jurisdiction to investigate any co mplaint of elderly abuse and another investigative body is the adult protective services or APS. APS is usually the agency that handles elder mistreatment. McNamee and Murphy cited lack of knowledge about elder abuse with the case of nursing home caretaker Charles Cullen as example. In 2004, Cullen admitted to administering fatal doses of medication to about 40 patients in various institutions over a 16-year period indicating the extent of knowledge on the recognition of abuse, incidences, prevention, and prosecution. The lack of standard for recognition of elder abuse was cited as a major factor in the lagging knowledge about the maltreatment (McNamee and Murphy, 2006). There is a need to rely on forensic markers in order to identify abuse and neglect. However, this was also seen as problematic because caregivers, APS agencies, and physicians lacked training to determine injuries caused by mistreatment and those that came from accident, illness or aging (McNamee and Murphy, 2006). Elderly individuals, too, also experience signs and symptoms that are disease related which may be mistaken for abuse or maltreatment. Thus, caretakers, family members, and health professionals are not alarmed about the real causes even when incidents lead to death (McNamee and Murphy, 2006). Facts and Figures The Federal Bureau of Investigation's Uniform Crime Reporting noted that in 2004 that there were 1,551,143 reported incidents of family violence between 1996 and 2001; that 20,955 elderly relatives were victims of simple assault during that period. A study on elderly sexual abuse, Burgess (2006) reported that among the 284 victims under study, the mean age was 78.8 years and that majority or 82.3% were Caucasians. The majority also consisted of 93.2% females with only 6.8%