Saturday, August 31, 2019

Utalitarian Principle in Charles Dickens Hard Times

INTRODUCTION Utilitarianism is the assumption that human beings act in a way that highlights their own self interest. It is based on factuality and leaves little room for imagination. Utilitarianism dominated as the form of government in England's Victorian age of eighteenth century. Utilitarianism, as rightly claimed by Dickens, robbed the people of their individuality and joy; deprived the children of their special period of their lives, ‘Childhood' and deprived women of their inherent right of equality.The theme of utilitarianism, along with industrialization and education is explored by Charles Dickens, in his novel  Hard Times.. Hard Times written in those times intended to explore its negativisms. Utilitarianism as a government was propounded as a value of system which evaluated its productivity by its overall utility. It substantiated the idea of â€Å"highest level of happiness for the highest numbers of people†. Since the overall happiness of the nation depend ed open the overall productivity, industrialism became the walk of everyday life.Moreover, since Utilitarianism assumes that what is good for majority is good for everyone, individual preferences are ignored. The majority answers are always right. Minorities are subjugated and oppressed, instead of being asked for their opinions. Their feelings are ignored and society becomes increasingly practical, and driven by economics. The theory fails to acknowledge any individual rights that could not be violated for the sake of the greater good. Hard Times  was in fact an attack on the Manchester School of economics, which supported  laissez-faire  and promoted a distorted view of Bentham’s ethics.The novel has been criticised for not offering specific remedies for the Condition-of-England problems it addresses. It is debatable whether solutions to social problems are to be sought in fiction, but nevertheless, Dickens’s novel anticipated the future debates concerning anti -pollution legislation, intelligent town-planning, health and safety measures in factories and a humane education system. The school teachers are compared to a gun loaded to its muzzle by facts ready to be exploded to the children. The children in schools don't have names and are called by numbers.There is no room for imaginative answers. When the teacher asks to answer what ‘horse' is, a student named Bitzer gives a factual answer, â€Å"quadruped† having this-many teeth etc, but by no means the ‘qualities' of the horse is exemplified and considered. The influence of utilitarianism is shown particularly by two characters in the novel, Gradgrind and Bounderby. Both are money-oriented, have materialistic outlook and give importance to ‘facts'. eople in insane productivity. Dickens provides three vivid examples of this utilitarian logic in Hard Times The first; Mr.Thomas Gradgrind, one of the main characters in the book, was the principal of a school in Coketo wn. He was a firm believer in utilitarianism and instilled this philosophy into the students at the school from a very young age, as well as his own children. Mr. Josiah Bounderby was also a practitioner of utilitarianism, but was more interested in the profit that stemmed from it. At the other end of the perspective, a group of circus members, who are the total opposite of utilitarians, are added by Dickens to provide a sharp contrast from the ideas of Mr. Bounderby and Mr. Gradgrind.Thomas Gradgrind Sr. , a father of five children, has lived his life by the book and  never strayed from his philosophy that life is nothing more than facts and statistics. . Thomas Gradgrind in particular always gives importance to facts and raises his children to be hard, machine-like and epitomes of facts and they lack any emotions. Even while justifying Louisa's marriage to ‘old' Bounderby, he does so by some mathematical calculations and logic.. He has successfully incorporated this belief into the school system of Coketown, and has tried his best to do so with his own children.They did not consider, however, the children’s need for fiction, poetry, and other fine arts that are used to expand children’s minds, all of which are essential today in order to produce well-rounded human beings through the educational process. One has to wonder how different the story would be if Gradgrind did not run the school. How can you give a utilitarian man such as Gradgrind such power over a town? I do like how Dickens structures the book to make one ask obvious questions such as these.Dickens does not tell us much about the success of the other students of the school besides Bitzer, who is fairly successful on paper, but does not have the capacity as a person to deal with life’s everyday struggles. Gradgrinds two oldest children, Tom and Louisa, are examples of how this utilitarian method failed miserably. These children were never given the opportunity to thin k for themselves, experience fun things in life, or even use their imaginations. True, they are smart people in the factual sense but do not have the street smarts to survive.Tom is a young man who, so fed up with his father’s strictness and repetition, revolts against him and leaves home to work in Mr. Bounderby’s bank. Tom, now out from under his fathers wing, he begins to drink and gamble heavily. Eventually, to get out of a deep gambling debt, he robs a bank and is forced to flee the area. When Bitzer realizes that Tom has robbed the bank and catches him, Mr. Gradgrind begs him to let Tom go, reminding him of all of the hard work that was put on him while at the school.Ironically Bitzer, using the tools of factuality that he had learned in Gradgrinds school, replies that the school was paid for, but it is now over and he owes nothing more. I think this is extremely funny how, at a time of need, Gradgrind’s educational theory has backfired in his face. I thin k Dickens put this irony in as a comical device but also to show how ineffective the utilitarian method of teaching is. Louisa, unlike Tom, does get along with her father. She even agrees to marry Mr. Bounderby, even though she does not love him, in order to please her father.She stays in the marriage with Bounderby, and goes about life normally and factually, until she is faced with a dilemma and panics. Mr. James Harthouse, a young, good looking guy, is attracted to Louisa and deceivingly draws her attraction to him. She does not know what to do since she has never had feelings of her own before. Her father never gave her the opportunity to think for herself, or even love someone. This is why Louisa goes frantic and ends up crying in her fathers lap. She has always been told what to do and what is ‘right’, and now even her father is stumped.For the first time in the whole novel, Mr. Gradgrind strays from the utilitarian philosophy and shows compassion for his daughter and her feelings. One must think that he is beginning to doubt his philosophy after seeing it backfire in his face more than once. Josiah Bounderby is another prime example of utilitarianism. He is one of the wealthiest people in Coketown; owning a bank and a factory, but is not really a likable person. His utilitarian philosophy is similar to Gradgrinds in the sense that factuality is the single most important virtue that one could posses.Mr. Bounderby maintained throughout the story his utilitarian views, which basically stated that nothing else is important besides profit. Being the owner of both a factory and a bank, Bounderby employs many workers, yet seems to offer them no respect at all. He refers to the factory workers as â€Å"Hands,† because that is all they are to him. Bounderby often states that workers are all looking for â€Å"venison, turtle soup, and a golden spoon,† while all they really want is decent working conditions and fair wage for their work.H e is not concerned about his employees as human beings, but how much their hands can produce during the workday, resulting with money in his pocket. When one of his workers, Stephen Blackpool came to Bounderby’s house asking for advice about his bad marriage, he was treated as inferior just because of his social status. Dickens portrayed the scene as one in which Blackpool was on a level five steps below Bounderby and his associates because he was a lowly worker who was obviously much less educated than them.It almost seemed like they would not even take him seriously because he was such. Blackpool was told that he could not divorce his wife because it would be against the laws of England. Later in the book, Bounderby divorces his wife. This shows that wealth played a large role in determining the social classes that people were in and the privileges they had. This was definitely unfair but the social classes were structured in a way which allowed those who had money to look down upon those who were less fortunate.Generally, those who were not well-educated did not have any money, while the well-educated ones such as Bounderby and Gradgrind were wealthy. The people who knew the factual information, (utilitarians) were successful, while those who did not were reduced to working in the factories of the utilitarians. Dickens paints a vivid picture of this inequality between social classes and shows he does not care much for it. It is fairly easy to see that Dickens holds a contempt for Bounderby and the utilitarian philosophy he carries.The book details the philosophy, then shows how miserably it failed. How much different would their lives be if the town was not run by utilitarians. Dickens cleverly added in circus people as a contrast to the utilitarian approach to life. The circus people could be called the total opposite of utilitarianism. If one element of the book stands out in my mind, it would be this one. The circus people are simple, open-minded human beings whose goal in life is to make people laugh.Dickens portrays them as a step up from the â€Å"Hands† but still close to the bottom in the social structure. These people are hated by Gradgrind, Bounderby and other utilitarians because they represent everything that is shunned in utilitarianism such as love, imagination, and humor. Sissy Jupe, the daughter of a circus man, was taken in by the Gradgrinds to live in their home. She is representative of the circus people with her innocence and free-will, qualities which are lacking in the lives of the people around her.Just by her presence, her goodness rubs off on the people around her, although it is too late for most of them. Even after numerous attempts to force utilitarianism into her by Mr. Gradgrind and his school, she is still the fun-loving girl that she always was because she grew up living with â€Å"normal† people who thought for themselves and loved each other. She influenced these qualities on the youngest Gradgrind daughter Jane, who led a much more enjoyable and fulfilling life than her older sister Louisa because of those influences.Jane is not spoken of much until the end of the book but I like the way Dickens showed the effects of the utilitarian lifestyle as opposed to the non-utilitarian lifestyle. The utilitarians ultimately ended with a great downfall because their narrow-minds could not endure the pressures that life can impose on oneself. The people that did not fall victim to the utilitarian trap were able to live their lives happily and freely, able to love, laugh, and use their imagination; which is the way life ought to be lived.Dickens obviously had a definitive opinion of the way life should be lived and did an excellent job of depicting it. His method was somewhat indirect in the sense that he worked backwards to get his point across, but turned out to be very effective as the story progressed. Most of the story revolved around utilitarianism and the study o f cold hard facts, but when the character flaws began to surface as a result of this philosophy, Dickens is quick to emphasize them. One actually sees the main character of the book and firm supporter of utilitarianism, Mr.Thomas Gradgrind, experience the faults of his practice and begin to stray from it. Now, after watching his life fall apart, maybe he wishes he were in the circus. .  . The working and living conditions were often atrocious. Working days were long, and wages low, as employers often exploited their workers and increased their profits by lowering the cost of production by paying meagre wages and neglecting pollution control. Safety measures were often ignored and workers were put out of jobs by the introduction of machines that created a surplus of labour.The rate of accidents was very high. A handicapped worker was doomed to extreme poverty, as there were no social security or insurance payments. The New Poor Law of 1834 was based on the â€Å"principle of less eligibility,† which stipulated that the condition of the â€Å"able-bodied pauper† on relief (it did not apply to the sick, aged, or children) be less â€Å"eligible†that is, less desirable, less favorable than the condition of the independent laborer. This reasoning was absolutely correct from the scientific and the Utilitarian point of view, but it rejected any emotional considerations.There was no consciousness of class beyond a recognition that the ‘masters' constituted a different order of society into which they would never penetrate. Their aspirations were modest: to be respected by their fellows ;to see their families growing up and making their way in the world, and to die without debt and without sin. Trade unions did appear to introduce and protect workers rights, but in the initial stages of industrialisation, the workers were not protected. Purely theoretically, it can be proven that Utilitarianism poses a threat to humanity.For example, if one person must suffer to make other people happy, then in the Utilitarian terms it is acceptable to make that person suffer. One of the Hands in Bounderby’s factory, Stephen lives a life of drudgery and poverty. In spite of the hardships of his daily toil, Stephen strives to maintain his honesty, integrity, faith, and compassion. Stephen is an important character not only because his poverty and virtue contrast with Bounderby’s wealth and self-interest, but also because he finds himself in the midst of a labor dispute that illustrates the strained relations between rich and poor.Stephen is the only Hand who refuses to join a workers’ union: he believes that striking is not the best way to improve relations between factory owners and employees, and he also wants to earn an honest living. As a result, he is cast out of the workers’ group. However, he also refuses to spy on his fellow workers for Bounderby, who consequently sends him away. Both groups, rich an d poor, respond in the same self-interested, backstabbing way.As Rachael explains, Stephen ends up with the â€Å"masters against him on one hand, the men against him on the other, he only wantin’ to work hard in peace, and do what he felt right. † Through Stephen, Dickens suggests that industrialization threatens to compromise both the employee’s and employer’s moral integrity, thereby creating a social muddle to which there is no easy solution. Through his efforts to resist the moral corruption on all sides, Stephen becomes a martyr, or Christ figure, ultimately dying for Tom’s crime.When he falls into a mine shaft on his way back to Coketown to clear his name of the charge of robbing Bounderby’s bank, Stephen comforts himself by gazing at a particularly bright star that seems to shine on him in his â€Å"pain and trouble. † This star not only represents the ideals of virtue for which Stephen strives, but also the happiness and tran quility that is lacking in his troubled life. Moreover, his ability to find comfort in the star illustrates the importance of imagination, which enables him to escape the cold, hard facts of his miserable existence.In  Hard Times  human relationships are contaminated by economics. The principles of the ‘dismal science’ led to the formation of a selfish and atomistic society. The social commentary of  Hard Times  is quite clear. Dickens is concerned with the conditions of the urban labourers and the excesses of laissez-faire capitalism. He exposes the exploitation of the working class by unfeeling industrialists and the damaging consequences of propagating factual knowledge (statistics) at the expense of feeling and imagination.However, although Dickens is critical about Utilitarianism, he cannot find a better way of safeguarding social justice than through ethical means. â€Å"In place of Utilitarianism, Dickens can offer only good-heartedness, individual chari ty, and Sleary’s horse-riding; like other writers on the Condition of England Question, he was better equipped to examine the symptoms of the disease than to suggest a possible cure† (Wheeler, 81). Hard Times  proves that fancy is essential for human happiness, and in this aspect it is one of the best morally uplifting novels.Dickens avoided propagating employer paternalism in the manner of Disraeli, Charlotte Bronte and Gaskell, and strongly opposed commodification of labour in Victorian England. As John R. Harrison has pointed out: The target of Dickens’s criticism, however, was not Bentham’s Utilitarianism, nor Malthusian theories of population, nor Smith’s free-market economics, but the crude utilitarianism derived from such ideas by Benthamite Philosophical Radicals, which tended to dominate social, political, and economic thinking and policy at the time the novel was written.The Gradgrind/Bounderby philosophy is that the Coketown â€Å" Han ds† are commodities, â€Å" something† to be worked so much and paid so much, to be â€Å"infallibly settled† by â€Å"laws of supply and demand,† something that increased in number by a certain â€Å" rate of percentage† with accompanying percentages of crime and pauperism; in fact, â€Å"something wholesale, of which vast fortunes were made. † REFERENCES * All references to Bentham's  Introduction to the Principles of Morals and Legislation  will be to the section of it republished in Burr and Goldinger's  Philosophy and Contemporary Issues.New York: Macmillan,1992. p. 225-232. * Dimwiddy, John. Bentham. Oxford  and  New York:  Oxford  UP, 1989. * Mitchell,Sally,ed. Victorian  Britain: An Encyclopedia. New York  and  London:  GarlandPublishing,1988. * Cazamian, Louis. The Social Novel in  England  1830-1850. London  and  Boston: Routledge and Kegan Paul, 1973. * Woodward, Sir Llewellyn. The Age of Reform 1815- 1870. The  Oxford  history of  England. Oxford:  Oxford  UP, 1962. Utalitarian Principle in Charles Dickens Hard Times INTRODUCTION Utilitarianism is the assumption that human beings act in a way that highlights their own self interest. It is based on factuality and leaves little room for imagination. Utilitarianism dominated as the form of government in England's Victorian age of eighteenth century. Utilitarianism, as rightly claimed by Dickens, robbed the people of their individuality and joy; deprived the children of their special period of their lives, ‘Childhood' and deprived women of their inherent right of equality.The theme of utilitarianism, along with industrialization and education is explored by Charles Dickens, in his novel  Hard Times.. Hard Times written in those times intended to explore its negativisms. Utilitarianism as a government was propounded as a value of system which evaluated its productivity by its overall utility. It substantiated the idea of â€Å"highest level of happiness for the highest numbers of people†. Since the overall happiness of the nation depend ed open the overall productivity, industrialism became the walk of everyday life.Moreover, since Utilitarianism assumes that what is good for majority is good for everyone, individual preferences are ignored. The majority answers are always right. Minorities are subjugated and oppressed, instead of being asked for their opinions. Their feelings are ignored and society becomes increasingly practical, and driven by economics. The theory fails to acknowledge any individual rights that could not be violated for the sake of the greater good. Hard Times  was in fact an attack on the Manchester School of economics, which supported  laissez-faire  and promoted a distorted view of Bentham’s ethics.The novel has been criticised for not offering specific remedies for the Condition-of-England problems it addresses. It is debatable whether solutions to social problems are to be sought in fiction, but nevertheless, Dickens’s novel anticipated the future debates concerning anti -pollution legislation, intelligent town-planning, health and safety measures in factories and a humane education system. The school teachers are compared to a gun loaded to its muzzle by facts ready to be exploded to the children. The children in schools don't have names and are called by numbers.There is no room for imaginative answers. When the teacher asks to answer what ‘horse' is, a student named Bitzer gives a factual answer, â€Å"quadruped† having this-many teeth etc, but by no means the ‘qualities' of the horse is exemplified and considered. The influence of utilitarianism is shown particularly by two characters in the novel, Gradgrind and Bounderby. Both are money-oriented, have materialistic outlook and give importance to ‘facts'. eople in insane productivity. Dickens provides three vivid examples of this utilitarian logic in Hard Times The first; Mr.Thomas Gradgrind, one of the main characters in the book, was the principal of a school in Coketo wn. He was a firm believer in utilitarianism and instilled this philosophy into the students at the school from a very young age, as well as his own children. Mr. Josiah Bounderby was also a practitioner of utilitarianism, but was more interested in the profit that stemmed from it. At the other end of the perspective, a group of circus members, who are the total opposite of utilitarians, are added by Dickens to provide a sharp contrast from the ideas of Mr. Bounderby and Mr. Gradgrind.Thomas Gradgrind Sr. , a father of five children, has lived his life by the book and  never strayed from his philosophy that life is nothing more than facts and statistics. . Thomas Gradgrind in particular always gives importance to facts and raises his children to be hard, machine-like and epitomes of facts and they lack any emotions. Even while justifying Louisa's marriage to ‘old' Bounderby, he does so by some mathematical calculations and logic.. He has successfully incorporated this belief into the school system of Coketown, and has tried his best to do so with his own children.They did not consider, however, the children’s need for fiction, poetry, and other fine arts that are used to expand children’s minds, all of which are essential today in order to produce well-rounded human beings through the educational process. One has to wonder how different the story would be if Gradgrind did not run the school. How can you give a utilitarian man such as Gradgrind such power over a town? I do like how Dickens structures the book to make one ask obvious questions such as these.Dickens does not tell us much about the success of the other students of the school besides Bitzer, who is fairly successful on paper, but does not have the capacity as a person to deal with life’s everyday struggles. Gradgrinds two oldest children, Tom and Louisa, are examples of how this utilitarian method failed miserably. These children were never given the opportunity to thin k for themselves, experience fun things in life, or even use their imaginations. True, they are smart people in the factual sense but do not have the street smarts to survive.Tom is a young man who, so fed up with his father’s strictness and repetition, revolts against him and leaves home to work in Mr. Bounderby’s bank. Tom, now out from under his fathers wing, he begins to drink and gamble heavily. Eventually, to get out of a deep gambling debt, he robs a bank and is forced to flee the area. When Bitzer realizes that Tom has robbed the bank and catches him, Mr. Gradgrind begs him to let Tom go, reminding him of all of the hard work that was put on him while at the school.Ironically Bitzer, using the tools of factuality that he had learned in Gradgrinds school, replies that the school was paid for, but it is now over and he owes nothing more. I think this is extremely funny how, at a time of need, Gradgrind’s educational theory has backfired in his face. I thin k Dickens put this irony in as a comical device but also to show how ineffective the utilitarian method of teaching is. Louisa, unlike Tom, does get along with her father. She even agrees to marry Mr. Bounderby, even though she does not love him, in order to please her father.She stays in the marriage with Bounderby, and goes about life normally and factually, until she is faced with a dilemma and panics. Mr. James Harthouse, a young, good looking guy, is attracted to Louisa and deceivingly draws her attraction to him. She does not know what to do since she has never had feelings of her own before. Her father never gave her the opportunity to think for herself, or even love someone. This is why Louisa goes frantic and ends up crying in her fathers lap. She has always been told what to do and what is ‘right’, and now even her father is stumped.For the first time in the whole novel, Mr. Gradgrind strays from the utilitarian philosophy and shows compassion for his daughter and her feelings. One must think that he is beginning to doubt his philosophy after seeing it backfire in his face more than once. Josiah Bounderby is another prime example of utilitarianism. He is one of the wealthiest people in Coketown; owning a bank and a factory, but is not really a likable person. His utilitarian philosophy is similar to Gradgrinds in the sense that factuality is the single most important virtue that one could posses.Mr. Bounderby maintained throughout the story his utilitarian views, which basically stated that nothing else is important besides profit. Being the owner of both a factory and a bank, Bounderby employs many workers, yet seems to offer them no respect at all. He refers to the factory workers as â€Å"Hands,† because that is all they are to him. Bounderby often states that workers are all looking for â€Å"venison, turtle soup, and a golden spoon,† while all they really want is decent working conditions and fair wage for their work.H e is not concerned about his employees as human beings, but how much their hands can produce during the workday, resulting with money in his pocket. When one of his workers, Stephen Blackpool came to Bounderby’s house asking for advice about his bad marriage, he was treated as inferior just because of his social status. Dickens portrayed the scene as one in which Blackpool was on a level five steps below Bounderby and his associates because he was a lowly worker who was obviously much less educated than them.It almost seemed like they would not even take him seriously because he was such. Blackpool was told that he could not divorce his wife because it would be against the laws of England. Later in the book, Bounderby divorces his wife. This shows that wealth played a large role in determining the social classes that people were in and the privileges they had. This was definitely unfair but the social classes were structured in a way which allowed those who had money to look down upon those who were less fortunate.Generally, those who were not well-educated did not have any money, while the well-educated ones such as Bounderby and Gradgrind were wealthy. The people who knew the factual information, (utilitarians) were successful, while those who did not were reduced to working in the factories of the utilitarians. Dickens paints a vivid picture of this inequality between social classes and shows he does not care much for it. It is fairly easy to see that Dickens holds a contempt for Bounderby and the utilitarian philosophy he carries.The book details the philosophy, then shows how miserably it failed. How much different would their lives be if the town was not run by utilitarians. Dickens cleverly added in circus people as a contrast to the utilitarian approach to life. The circus people could be called the total opposite of utilitarianism. If one element of the book stands out in my mind, it would be this one. The circus people are simple, open-minded human beings whose goal in life is to make people laugh.Dickens portrays them as a step up from the â€Å"Hands† but still close to the bottom in the social structure. These people are hated by Gradgrind, Bounderby and other utilitarians because they represent everything that is shunned in utilitarianism such as love, imagination, and humor. Sissy Jupe, the daughter of a circus man, was taken in by the Gradgrinds to live in their home. She is representative of the circus people with her innocence and free-will, qualities which are lacking in the lives of the people around her.Just by her presence, her goodness rubs off on the people around her, although it is too late for most of them. Even after numerous attempts to force utilitarianism into her by Mr. Gradgrind and his school, she is still the fun-loving girl that she always was because she grew up living with â€Å"normal† people who thought for themselves and loved each other. She influenced these qualities on the youngest Gradgrind daughter Jane, who led a much more enjoyable and fulfilling life than her older sister Louisa because of those influences.Jane is not spoken of much until the end of the book but I like the way Dickens showed the effects of the utilitarian lifestyle as opposed to the non-utilitarian lifestyle. The utilitarians ultimately ended with a great downfall because their narrow-minds could not endure the pressures that life can impose on oneself. The people that did not fall victim to the utilitarian trap were able to live their lives happily and freely, able to love, laugh, and use their imagination; which is the way life ought to be lived.Dickens obviously had a definitive opinion of the way life should be lived and did an excellent job of depicting it. His method was somewhat indirect in the sense that he worked backwards to get his point across, but turned out to be very effective as the story progressed. Most of the story revolved around utilitarianism and the study o f cold hard facts, but when the character flaws began to surface as a result of this philosophy, Dickens is quick to emphasize them. One actually sees the main character of the book and firm supporter of utilitarianism, Mr.Thomas Gradgrind, experience the faults of his practice and begin to stray from it. Now, after watching his life fall apart, maybe he wishes he were in the circus. .  . The working and living conditions were often atrocious. Working days were long, and wages low, as employers often exploited their workers and increased their profits by lowering the cost of production by paying meagre wages and neglecting pollution control. Safety measures were often ignored and workers were put out of jobs by the introduction of machines that created a surplus of labour.The rate of accidents was very high. A handicapped worker was doomed to extreme poverty, as there were no social security or insurance payments. The New Poor Law of 1834 was based on the â€Å"principle of less eligibility,† which stipulated that the condition of the â€Å"able-bodied pauper† on relief (it did not apply to the sick, aged, or children) be less â€Å"eligible†that is, less desirable, less favorable than the condition of the independent laborer. This reasoning was absolutely correct from the scientific and the Utilitarian point of view, but it rejected any emotional considerations.There was no consciousness of class beyond a recognition that the ‘masters' constituted a different order of society into which they would never penetrate. Their aspirations were modest: to be respected by their fellows ;to see their families growing up and making their way in the world, and to die without debt and without sin. Trade unions did appear to introduce and protect workers rights, but in the initial stages of industrialisation, the workers were not protected. Purely theoretically, it can be proven that Utilitarianism poses a threat to humanity.For example, if one person must suffer to make other people happy, then in the Utilitarian terms it is acceptable to make that person suffer. One of the Hands in Bounderby’s factory, Stephen lives a life of drudgery and poverty. In spite of the hardships of his daily toil, Stephen strives to maintain his honesty, integrity, faith, and compassion. Stephen is an important character not only because his poverty and virtue contrast with Bounderby’s wealth and self-interest, but also because he finds himself in the midst of a labor dispute that illustrates the strained relations between rich and poor.Stephen is the only Hand who refuses to join a workers’ union: he believes that striking is not the best way to improve relations between factory owners and employees, and he also wants to earn an honest living. As a result, he is cast out of the workers’ group. However, he also refuses to spy on his fellow workers for Bounderby, who consequently sends him away. Both groups, rich an d poor, respond in the same self-interested, backstabbing way.As Rachael explains, Stephen ends up with the â€Å"masters against him on one hand, the men against him on the other, he only wantin’ to work hard in peace, and do what he felt right. † Through Stephen, Dickens suggests that industrialization threatens to compromise both the employee’s and employer’s moral integrity, thereby creating a social muddle to which there is no easy solution. Through his efforts to resist the moral corruption on all sides, Stephen becomes a martyr, or Christ figure, ultimately dying for Tom’s crime.When he falls into a mine shaft on his way back to Coketown to clear his name of the charge of robbing Bounderby’s bank, Stephen comforts himself by gazing at a particularly bright star that seems to shine on him in his â€Å"pain and trouble. † This star not only represents the ideals of virtue for which Stephen strives, but also the happiness and tran quility that is lacking in his troubled life. Moreover, his ability to find comfort in the star illustrates the importance of imagination, which enables him to escape the cold, hard facts of his miserable existence.In  Hard Times  human relationships are contaminated by economics. The principles of the ‘dismal science’ led to the formation of a selfish and atomistic society. The social commentary of  Hard Times  is quite clear. Dickens is concerned with the conditions of the urban labourers and the excesses of laissez-faire capitalism. He exposes the exploitation of the working class by unfeeling industrialists and the damaging consequences of propagating factual knowledge (statistics) at the expense of feeling and imagination.However, although Dickens is critical about Utilitarianism, he cannot find a better way of safeguarding social justice than through ethical means. â€Å"In place of Utilitarianism, Dickens can offer only good-heartedness, individual chari ty, and Sleary’s horse-riding; like other writers on the Condition of England Question, he was better equipped to examine the symptoms of the disease than to suggest a possible cure† (Wheeler, 81). Hard Times  proves that fancy is essential for human happiness, and in this aspect it is one of the best morally uplifting novels.Dickens avoided propagating employer paternalism in the manner of Disraeli, Charlotte Bronte and Gaskell, and strongly opposed commodification of labour in Victorian England. As John R. Harrison has pointed out: The target of Dickens’s criticism, however, was not Bentham’s Utilitarianism, nor Malthusian theories of population, nor Smith’s free-market economics, but the crude utilitarianism derived from such ideas by Benthamite Philosophical Radicals, which tended to dominate social, political, and economic thinking and policy at the time the novel was written.The Gradgrind/Bounderby philosophy is that the Coketown â€Å" Han ds† are commodities, â€Å" something† to be worked so much and paid so much, to be â€Å"infallibly settled† by â€Å"laws of supply and demand,† something that increased in number by a certain â€Å" rate of percentage† with accompanying percentages of crime and pauperism; in fact, â€Å"something wholesale, of which vast fortunes were made. † REFERENCES * All references to Bentham's  Introduction to the Principles of Morals and Legislation  will be to the section of it republished in Burr and Goldinger's  Philosophy and Contemporary Issues.New York: Macmillan,1992. p. 225-232. * Dimwiddy, John. Bentham. Oxford  and  New York:  Oxford  UP, 1989. * Mitchell,Sally,ed. Victorian  Britain: An Encyclopedia. New York  and  London:  GarlandPublishing,1988. * Cazamian, Louis. The Social Novel in  England  1830-1850. London  and  Boston: Routledge and Kegan Paul, 1973. * Woodward, Sir Llewellyn. The Age of Reform 1815- 1870. The  Oxford  history of  England. Oxford:  Oxford  UP, 1962.

Friday, August 30, 2019

Why Do People Smoke?

Why Do People Smoke? Shourav Banik 1111263042 ENG 105: 14 Abdus Selim May 2, 2012 Why Do People Smoke? Introduction Smoking is one of the most popular habits among people today. All around the world we see people smoking. Even in Bangladesh the number of smokers is quite high. Especially around the university campus young adults are seen smoking frequently. It can be said that among every friend circle in universities we will find one or two smokers. My circle is no different also. Not only in universities, even around schools and colleges teenagers can be seen smoking.Offices and restaurants have their own smoking zone so that people can smoke without any kind of problems. Given this huge popularity of smoking one can only wonder the main reasons behind it? Smoking cigarettes has become a very common trend among people today. Although there are various bad effects of smoking cigarettes people find it very hard to quit smoking once they start. Now-a-days we see even very young boys a nd girls smoking cigarettes. The bad effects of smoking are known to almost everybody in the world today. There has been strong promotion against this deadly habit.In school students are constantly reminded of its bad consequences. But still we see people smoking. This is a habit that has been going on for many decades now. Several reasons drive a man towards smoking. Every person tends to think that they have different reason for smoking. But if we look closely we may see a general pattern among smokers. The main reason of smoking is psychological. History of Smoking First of all we will briefly look at the origin of smoking. Cigarettes have a long history. Tobacco, the main ingredient of cigarettes, first started growing in about 6,000 B.C. In 1 B. C. American Indians started using tobacco. At first they were mainly used because of religious reasons. It was also believed then that tobacco had healing powers and was used as a pain killer. Tobacco was brought to Europe by sailors. Randall (1999) reported that on 1492 Christopher Columbus was gifted with dried tobacco by the American Indians. Even in Europe the major reason for tobacco use was medical. It was believed that tobacco could heal almost everything, starting from bad breath to cancer. In 1571 a Spanish doctor called Nicolas Monardes even wrote a book describing its healing factors.In that he said tobacco could heal 36 health problems. In the 1600’s tobacco became very popular. It was even used as money in some parts of the world. But this was also the time when people started noticing the dangers of smoking. In 1610 Sir Francis Bacon reported that quitting smoking is difficult. In 1776, during the American Revolutionary War, tobacco helped finance the revolution. It was used as collateral for loans the Americans borrowed from France. Over the years scientists began to understand the main chemicals in tobacco. In 1826, nicotine was discovered.It was then completely realized that smoking is a d eadly habit. Around 1849 cigarettes became popular. Soldiers brought it to England from Russian and Turkish soldiers. During this time cigarettes were made from the scrap of other tobacco product. Chewing tobacco was one of them as it was quite popular among the Americans. In 1900’s cigarettes became a major tobacco product. During the two World Wars the use of cigarettes became very high. During these times women were targeted by the cigarette companies. In the Second World War (1939-1945) cigarettes were included in the soldiers’ C-Rations.Tobacco companies sent millions of cigarettes free of cost to the soldiers. And when the war broke they had a huge number of loyal customers. In the following years the real dangers of smoking started to come to being. Scientists linked smoking to cancer. Various health hazards were discovered. During this time the advertisements of cigarettes in television were being prohibited in Great Britain and in the U. S. In the recent years more bad effects of smoking have been found. But still lots of people are smoking even after knowing the bad effects (Randall, 1999).Reasons behind Smoking There are various reasons behind smoking. Like discussed previously, smoking was once considered as a healing treatment. But in modern society things have changed. Among several of reasons the main reasons of smoking are psychological. Radwan (n. d. ) said â€Å"Contrary to common beliefs people smoke cigarettes because of psychological reasons and not because of nicotine addition. † Starting from curiosity to depression, all the moods of human psyche play a large effect on smoking. Here we are going to see exactly what causes a person to smoke.The main psychological reasons are explained below. Depression Depression can play a big role in smoking. Whenever people get depressed they start to smoke. Again already depressed people might find difficulties in quitting smoking. For teen-agers depression triggers the starting o f smoking. McGovern et al. (2006) reported that â€Å"Teens who smoke regularly are almost twice as likely as teens who smoke occasionally to report high levels of depression†. The reasons for this kind of behavior have always been questioned. Only recently some explanations have come out. Cheong, Herkov, and Goodman (n. d. explained some of the reasons: New research has suggested that there may be something in cigarette smoke that has antidepressant properties, which explains why cigarette smoking is much more common among depressed patients. A survey of 3,000 individuals in the St. Louis area confirmed that lifetime frequency of major depression was more common among smokers than nonsmokers (6. 6 vs. 2. 9 percent) This study also demonstrated that smokers who reported at least one episode of major depression were less likely to succeed in smoking cessation programs than smokers without depression (14 vs. 8 percent). These findings have been confirmed many times over. These properties influence depressed people to smoke. Also it is often seen that whenever someone get depressed they start smoking heavily. So we can say that depression can strongly influence people into smoking. Curiosity One more reason why people especially teen-agers start smoking is curiosity. Young people often start to smoke just to find out how it tastes. Gaskell (2010) said â€Å"Curiosity may get the best of some teens who begin smoking just to find out what it feels like. † Especially children are often curious to do new or forbidden things.Whenever they go outside they see cigarettes being bought or sold. This all adds to their curiosity and they start smoking. The survey conducted for this research also yields the same result. This survey shows that almost 78% of students doing the survey have smoked out of curiosity at least for once. Some may think that young boys and girls actually smoke because it looks cool or to show off where the real reason is actually curiosi ty. Also some people start doing it as an act of rebellion (Pressmart Team, 2007). Peer Pressure Peer pressure also drives young people into smoking.Peer means friends who are of equal age. Maddox (2011) believes that peers play a large role in a person’s behavior: The behavior and choices of peers can influence the behavior and choices of others in their peer group, which may have either a negative or a positive impact, depending on the circumstances. When it comes to the unsafe behavior of smoking, the connection between young people who do or do not smoke and their peers is very strong. Whenever in a friend circle someone starts to smoke others also start doing it just because of not wanting to be left alone.Edwards (2011) reported that â€Å". . . not participating in an activity that others are participating in leaves impressionable teens feeling â€Å"left out† and more likely to pick up the habit merely to fit in with the group. † So it is often seen that people get the smoking habit just by trying to fit in socially. Evans (n. d. ) stated that â€Å"Often they feel encouraged and pressured or even teased and taunted into smoking. Teens also want to fit in with peer groups they admire-the â€Å"cool† kids-and many of them will do what â€Å"cool† kids do. So it is quite natural for young boys and girls to start smoking in order to get social acceptance. Influence of Others Young children look up to their elder brothers and sisters, parents and other familiar faces. So whenever they see their favorite figures smoking they get highly influenced to do so. It is believed they do so because children want be more like them (Evans, n. d. ). Parents also play a large role into this. Researches show that whenever mothers are depressed and smoke it is likely that their children will also take up this habit (Gaskell, 2010). Other studies also support this fact.Smokers in the family can lead children into smoking. Edwards (2011) reported: In addition, having family members who smoke increases the availability of cigarettes. Teenagers can simply take cigarettes from unattended packs around the house rather than putting effort into getting them another way. When a parent incorporates cigarettes into a teenager's life by having him bring the cigarettes, clean ashtrays or even light cigarettes, the teen is more likely to pick up the habit than an adolescent who does not handle cigarettes or cigarette paraphernalia on a regular basis.Not only relatives and friends sometimes even favorite actors or players can influence young people to smoke. Especially in movies when children see the heroes smoking they get influenced to do so. So role models also play a big part in the reasons of smoking. Stress Many chain smokers continue to smoke to relieve stress. Mature people when get addicted to smoking they don’t just continue to do it out of curiosity or peer pressure, they continue to do so to release stress or anxiety. Again some use smoking as a reliever of tension.It is very common among smokers to smoke whenever they feel stressed or anxiety. They often smoke in the beginning and the closing of the day. Ditcher (1947) said: The smoker has work to do, and he eases himself into the day's activities as pleasantly as possible. He gives himself a little consolation prize in advance, and at the same time manages to postpone the evil hour when he must begin his hard day's work. After a long tiring day of work they believe that smoking can make them feeling relaxed. Even during work it is not uncommon to take a break for a smoke.It can also work like a rewarding system. Orlopp (n. d. ) explains this fact by saying: Taking five at work to smoke a cigarette is a reward for a smoker, most wouldn't think of taking five if they didn't have a reason too. With smoking, you have that reason to kick back and enjoy yourself for a couple minutes. It helps give you that boost to get through a long day of work. So whenever smokers find themselves in trouble they tend to fix it by smoking. Some even go as far as to say that without having a puff of smoke they cannot think properly. Difficulties in Quitting SmokingHaving discussed the main psychological reason for smoking, now we will gaze a view on why it is hard to actually quit smoking. Every year lots and lots of smokers try to get rid of this nasty habit but more than half of them fail. Again there are some people who succeed in giving up smoking but after a while they go back to it. There is a very common saying among the smokers, â€Å"Quitting is easy, and I have quitted smoking many times. † So we can see that there many people who tried to quit but for some reason they just cannot stay away. There are several reasons behind this.Thompson (2011) reported that although nicotine makes it hard to quit smoking the main reason behind it is a bit more complex. Smoking makes several of psychological changes in a man’s l ife. People tend to make smoking a part of their everyday life. So whenever they try to quit smoking they also must deal with all parts of their life which can initiate the desire for smoking. One of the main difficulties in quitting is the withdrawal symptoms. It can vary differently among different people. The symptoms can be physical or psychological. Some of them are listed below: * Frustration Anxiety * Irritability * Dizziness * Sleep disturbances * Concentrating problems * Restlessness * Headaches * Fatigue * Depression These are the some of the many symptoms of withdrawal (Shaw, 2010b). So we can notice here that various psychological reasons that can cause smoking are also the effects of quitting. So smokers often find it hard and go back to smoking just to cope up with these problems. Another main obstacle in the fight against smoking is temptation. Some people find it very difficult to remain ex-smokers just because they cannot stay away from smoking.Shaw (2010a) has said : Dealing with temptations to smoke again often starts on the first day of quitting and can last for days or weeks. Many ex-smokers have an emotional attachment to smoking for a time. They may remember smoking while having a cup of coffee or alcoholic beverage. Smoking after a meal had been a common practice. Some people have friends still smoking or want to go to places where smoking is accepted. Also the availability of cigarettes now-a-days can make resisting cigarettes more difficult. Mostly in the streets of Bangladesh cigarettes is sold in plenty.People don’t have to walk very far to find a shop selling cigarettes. So just seeing all these cigarettes can awaken the temptation to smoke again. Another interesting theory about difficulties was described by Radwan (n. d. ). He said that people with â€Å"self image problem† always feel uneasy in crowded environment. They often do various embarrassing things and lose control. So to fix this problem people go back to s moking. As smoking demands repeating â€Å"certain fixed movements†, people can get back the sense of control they require. Thus for people like this quitting becomes extremely difficult.Survey Findings In order to prove the hypothesis that psychological reasons indeed play a large role into smoking a survey was conducted among 23 students of this university. Both male and female students were included in the survey. They produced significant results. And from the survey it seemed that curiosity, depression and influence from people are mainly responsible from smoking. An important question of this research was â€Å"does human psychology play a big role for people to smoke? † 14 people out of the 23 respondents thought that it played a big part.This means almost 61% people actually think that psychology is responsible for smoking. Figure 1 Among the 23 respondents 6 thought that it played moderate role. And only 3 people thought psychology is not the main reason for s moking. From the percentage point of view only 13% people go against this hypothesis. So this statistics strengthens the hypothesis that psychology is the main reason for smoking. Previously we discussed that teenagers start smoking mainly because of curiosity. In the survey a question was asked if they ever smoked out of curiosity. And out of 23 people 18 of them answered yes.So almost 79% people have smoked out curiosity. The reason of adolecence smoking also came out to be curiosity. Figure 2 So from the chart we can see that the majority of people (11 out of 23) believe that curiosity leads young people into smoking. It is also found out that 27% people believe that showing off also is another reason for smoking. 22% believes that peer pressure is another reason. So it seems that in Bangladesh curiosity and showing off are the main reasons of why young people start to smoke. Again they were asked that when do people tend to smoke more. 5 out 23 people believe that when someone i s tensed they smoke. Also 13 of them believe that depression causes them to smoke. And a small amount persons (4 out of 23) said that people smoke when they are happy. Figure 3 So from this chart we can come to the conclusion that tension and depression cause people to smoke more. From the survey another interesting result came out. It is popular belief that normal people smoke more than very successful and not successful people at all. This can point at the fact that a huge number of people smoke today as normal middle class people are the majority.Figure 4 As we can see the normal middle class constructs almost 35% of the total area of the pie and the lower middle class constructs 30%. So together, middle class people take up 65% of the whole area. Not successful people also hold 26% of the total area. So all in all we can say that middle class people smoke more. Also there were some other questions like â€Å"does influence of other actually play a role in smoking? † 91% o f the people thought that it did. And when they were asked who can influence them, most of them said friends and relatives.Again they were asked if they thought that smoking was fun. But most of them did not think that smoking was fun. Respondents also gave their own opinion about the reason of smoking. Most of them thought tension and depression are the main causes of smoking. So the survey produced some valuable results. The statistics from the survey proves that the main reasons those were discussed in the essay are quite correct. Conclusion Smoking today is a very popular habit among people today. Although it has severe consequences people still continue to do it. Various people do it for various reasons.But if we try to generalize the reasons we can actually see that most of them start smoking out of curiosity, peer pressure and influence. And when they get addicted they can’t quit because of the added stress, tension and depression. All of these are psychological reason s. It is true that there are some physical reasons also behind smoking but it’s the psychological reason that plays the bigger par. So it can be said that human psychology is the main reason behind smoking. References Cheong, J. , Herkov, M. , ; Goodman, W. (n. d. ). Depression and smoking.Retrieved from http://psychcentral. com/library/depression_smoking. htm Dichter, E. (1947). Why do we smoke cigarettes? In The psychology of everyday living. Retrieved from http://smokingsides. com/docs/whysmoke. html Edwards, C. (2011, June 14). Reasons why teenagers start smoking. Retrieved from http://www. livestrong. com/article/220035-reasons-why-teenagers-start-smoking/ Evans, A. (n. d. ). Smoking and teenagers. Retrieved from http://adrianaevans. hubpages. com/hub/Smoking-and-teenagers Gaskell, K. H. 2010, August 16). Reasons teenagers begin smoking. Retrieved from http://www. livestrong. com/article/207428-reasons-teenagers-begin-smoking/ Maddox, N. (2011, May 29). Smoking Peer Pre ssure Facts. Retrieved from http://www. livestrong. com/article/245384-smoking-peer-pressure-facts/ McGovern, J. A. , Rodriguez, D. , Patel, V. , Faith, M. S. , Rodgers, K. , ; Cuevas, J. (2006, April). How do psychological factors influence adolescent smoking progression? the evidence for indirect effects through tobacco advertising receptivity. Pediatrics, 117, 1216-1225, doi: 10. 542/peds. 2005-0808 Orlopp, B. (n. d. ). Why do people continue to smoke? stress, expression, social, loneliness. Why do people smoke? Retrieved from http://www. squidoo. com/why-do- people-smoke- Pressmart Team. (2007, December 4). Curiosity leads youth to smoke. Retrieved from http://www. pressmart. com/blog/2007/12/curiosity-leads-youth-to-smoke. html Radwan, M. F. (n. d. ). Why do people fail to quit smoking? Why do people smoke cigarettes. Retrieved from http://www. 2knowmyself. com/Why_do_people_smoke_cigarettes Randall, V. R. (1999, August 31).History of tobacco. Retrieved from http://academic. ud ayton. edu/health/syllabi/tobacco/history. htm Shaw, J. (2010a, July 4). Problems after you quit smoking. Retrieved from http://www. livestrong. com/article/165762-problems-after-you-quit-smoking/ Shaw, J. (2010b, June 9). Why is smoking hard to quit? Retrieved from http://www. livestrong. com/article/144259-why-is-smoking-hard-quit/ Thompson, D. J. (2011, June). Why is it so hard to quit smoking? Retrieved from http://www. everydayhealth. com/smoking-cessation/understanding/index. aspx

Thursday, August 29, 2019

Assignment Example | Topics and Well Written Essays - 1000 words - 49

Assignment Example For example, students can be unwilling to participate if classroom conditions are poor or teaching methods are ineffective. c) Personality dimension will be measured using degree of participation and knowledge of the need to share with others. Learning environment dimension will be measured using knowledge of the impact of classroom and school conditions on participation, as well as the extent to which students, parents or teachers will go to protect this dimension. d) Operationalization of participation is a vital issue in the social science because it touches on the content validity of research frameworks and the accuracy of all variables. Lack of conceptual agreement makes participation an ambiguous idea in research, and this ambiguity complicates the direction of evidence-based research in enhancing participation. For this study, a quantitative survey design was selected to help achieve the objectives of the study. The conditions for this research include the use of simple random sampling. The simple random sample will be used to test the hypothesis by focusing on a specific number of people (n). The sample will also have to consist of a specific number of people (n). The final condition is that all possible samples of (n) objects share the same probability scale. The importance of these conditions is that they provide a consistent basis on which to conduct the research. Simple random sampling will allow me to employ statistical techniques to analyze sample results and test the hypotheses to the maximum. For example, given a random sample, I can use statistical methods to determine a confidence interval in the sample mean and use it to test the hypotheses. Ethical considerations involved maintaining the confidentiality of feedback obtained. Additionally, prior consent was obtained from all th e respondents to conduct the research; all respondents were informed about the research and what it would

Wednesday, August 28, 2019

MD3 Assignment 3 Essay Example | Topics and Well Written Essays - 250 words

MD3 Assignment 3 - Essay Example What is the importance of education? Does education help individuals make decisions on what is good or wrong? At school, there are rules and regulations, students follow them and failure to do so, there are consequences. Do these rules help people to become successful in life, after attaining education? Imagine education as your brother, parent or even a friend. Would you want to let that person who you care for down? My guess is that every person works hard to have a good relationship with their loved ones so that they can get the best out of each other. The same way, education enables us to be better people or citizens in our country. Education is important since it creates a sense of goodwill among individuals, and this will ensure that peace prevails in the country if people get educated. Personal reference would be the most effective in giving a speech, since people remember most stories told of an individual’s personal life. This is because people can relate with the story from the past to what an individual has achieved in the present. It is also effective because it shows that the person giving the speech understands the topic perfectly through having personal experiences related to the

Tuesday, August 27, 2019

The Prosecution's Role in the Judicial Process of the United States Research Paper

The Prosecution's Role in the Judicial Process of the United States Court System - Research Paper Example It is the prosecutors duty to identify the interests of both sides and run his duties in the best way that serves all parties (Abadinsky, 2008).   In the legal system of the United States, the prosecution has the role in the function of the standards. They are to be used in the office of the prosecution as a guide towards professionalism. However, these standards are not to be used to evaluate the prosecutor and, therefore, determine whether a conviction is valid. The prosecutor is charged with the duty towards the prosecution of criminals in the jurisdiction where the court operates. He is the justice administrator, an officer in the court and also an advocate. During the handling of his or her duties the prosecutor must use sound discretion. The office of the prosecutor should always have an aim to seek justice where it lies not just to convict people. The judicial system may suffer from injustices or inadequacies; it is the role of the office of the prosecutor to make efforts to take remedial action. Reforms in the judicial system can be advocated for by the office of prosecution. Another role of prosecution is to be aware of the ethical codes, professional traditions and the law that is within the jurisdiction of the prosecutor (Bugliosi, 2008).   The prosecution office is charged with the mandate of formulating an extrajudicial statement that an individual can be disseminated through the use of public communication. It can only happen if the office of the prosecutor is fully aware that there are chances of prejudicing the proceeding of criminal cases. The prosecutor has the role of preventing prosecution offices employees from making extrajudicial statements that he or she is prohibited from formulating (Medwed, 2012).   The prosecution is obligated with the task of representing matters of fact or in relations to the law during the court proceedings. Another role of the prosecutor is to

Monday, August 26, 2019

Case study Essay Example | Topics and Well Written Essays - 500 words - 24

Case study - Essay Example The third success is linked to how Mattel as a corporation has managed to devise 150 different dolls, which come along with the doll’s 120 new outfits. The fourth success is as a result of Barbie’s reinvention and trendiness. She changes according to the current fashion taking into consideration the hairstyles and outfits. Her reinvention comes in terms of taking up different roles in life, and the roles are further exemplified by different accessories, which go along with Barbie. The last success originates from the fact that Mattel Corporation has embedded technology in Barbie. Technology embraced in Barbie is through a play set, a computer animated video, Barbie movies, dancing princesses and a Barbie with motion-sensor bracelet and shoe clip (Goldenberg & Mazursky, 2002). Mattel as a Corporation has been innovative; Barbie is a product whose life cycle has been extended greatly ever since its creation in the year 1959. Barbie’s first introduction to the market was unique in that this doll took the form of an adult; this was different from many other existing dolls, which were babies. Over the years, innovation has taken centre stage, which has ensured that Barbie becomes a wanted product in the market. The product’s life cycle has been extended since Mattel considers Barbie as being more than a toy or a doll, actually according to Mattel; Barbie is a lifestyle and a fashion statement. The innovation has continued in terms of making Barbie take up the current fashion and different roles in life. Through the above, Barbie’s life cycle has been extended since it has been relevant to the current times. For instance, Mattel has innovated to the extent of making Barbie trendy with different hairstyles and outfits, which makes it admire d and desired. Furthermore, Mattel has innovated by making Barbie a role model through giving her different looks, which represent different professions in life, this has ultimately extended the life cycle of

Sunday, August 25, 2019

What is the role of celebrity endorsement in media communication Research Paper

What is the role of celebrity endorsement in media communication - Research Paper Example Different researchers have different definitions for celebrity and celebrity endorsement. For instance, a celebrity is a name that requires no additional identification. Stars are recognized wherever they go and they are acknowledged with some awe and excitement. In most cases, whatever the celebrities do have a public value. Celebrities are often perceived as material for entertainment and media communication. Celebrities can also be described as persons who enjoy public acknowledgment and uses this acknowledgment in courtesy of a brand appearing in the advertisements. One of the recent definitions describes a celebrity as a person whose name has a profit generating value, attention –getting and interest riveting that originates from the high level of public interest and attention (Gupta 12). Celebrity is usually associated with individuals who are of the public eye and who have a high profile in the society; this can be in the entertainment industry, sports among others. These people can be used to promote products, ideas, services or organizations (Canning and West 3). Celebrities are named whose reputation connects producers and consumers through a product with which they are linked. Sometimes celebrities become familiar and famous once they appear in an advertisement. The ideal characteristics of a celebrity include trustworthiness, expertise, attractiveness, likeability and particular associations that bring out product relevancy. Celebrity endorsement is a trend that has developed over some decades. Celebrity endorsement is a situation whereby celebrities use their names in advertising a product or a service for which they may be or may not be the expertise. It is a method that has been widely used a media communication tool, in promoting a consumer products and services. Celebrity endorsement is one of the communication method applied by marketers in building a harmonious image between the consumer and

Saturday, August 24, 2019

Religious and the Public Schools Essay Example | Topics and Well Written Essays - 250 words

Religious and the Public Schools - Essay Example Just like in chemistry class where experiment is part of learning, students will have a first-hand experience about religious practices by trying them out. There is an aspect about learning which is experiential which means that some things are better learned by experiencing them. Trying religious practices to better understand them better is one of them. The danger in this practice is that the teacher may be partial to a certain religion that he or she may require the students to practice and adopt a particular religion. It can however be prevented if academic objectivity is maintain during the try out. What the law is guarding the school from is partisan religion where students will be required to practice and adopt a particular religion. Schools are secular institutions which prohibits the dominance of a particular religion in its class. It can allow however, trying out or experimenting various religious practices to satisfy an academic

Importance of Marketing for Organization Success Essay

Importance of Marketing for Organization Success - Essay Example ys marketing concept is implied in the idea, that marketing decisions must be made taking into account the needs of the customers in the first place and afterwards the process of developing and marketing services and products should be initiated by an organization (Nickels, 2008). The major aim of marketing efforts of any organization is to establish reliable relationships with clients that are to be beneficial both for the clients and the organization. And every effort is to prove the fact that marketing plays a crucial role for the business of any size and the society as well. Talking about marketing as a necessary business function it is vital at organizational level for non-for-profit and for-profit businesses engaged in all the industries (Nickels, 2008). As far as non-for-profit organizations are concerned marketing is to assist in process of attracting clients in order to maintain the mission of the organization which might be support or donations raise. For-profit organizations need marketing to deal with all the tasks meant to bring revenue and profits to organization. These two types of organizations will not be able to survive without a helping hand of marketing tool. The feature of marketing as the area of organizational business is implied in the interaction with the public and the opinion that is formed about the organization is the result of interaction with marketers. And thanks to advertising message a customer may believe that this or that company is creative and dynamic (Nickels, 2008). The primary role of marketers is to establish specific relationships intended for holding value for both organization and customers, in this respect marketing professionals apply a diverse toolkit which is to serve as a spine of decision making process. The toolkit includes: Each element in the toolkit is in tight connection and interaction with each other and as a result decisions made in one area are influential for those decisions made in other areas. For

Friday, August 23, 2019

The Liberty Leading the People - Eugne Delacroix Essay

The Liberty Leading the People - Eugne Delacroix - Essay Example The painting reveals the picture of a heroine carrying a flag and a musket slightly at the right of the painting. There is also a child who is holding two guns on the right of the painting. Additionally, another man is holding a sword and is armed for battle on the left corner. There is also another young man holding a musket at left of the painting. Apparently, many people are helplessly lying on the ground. In the background a blue sky and light is seen on the horizon. The flag carried by one woman, the heroine, is colored red, white and blue. The men, who are armed, are dressed in uniform ( Coetzee 45). The uniform constitutes of grey shirts, black three-piece tops, and khaki trousers. Additionally, all the armed men are wearing hats. The men are also carrying black bags with a certain trademark and a white handle. The buildings near the scene of the battlefront seem demolished. Some of the people lying down are in the same uniform as that of the men in action. The parts of the ar t, which are in light are the standing people like Eugene Delacroix and the woman with a rifle. The subdued people are in shade and the source of light is the rising sun at the horizon. The painting has a good mixture of colors, which have been used to create dà ©cor and beauty of the images and the background. The whole scene reveals a fierce confrontation between two rival groups and the scene that catches my eyes is the woman carrying the flag implies that a battle was worn and the group owning the flag worn the battle (Delacroix sand ONeill 67). The figures are intriguing and attractive to the audience especially because of the colors used to present them. There is movement portrayed by the painter. The woman with a rifle is presumed to be in motion given her position. The three dimensional reflection of the painting is manifest in the creative location of the background, the sky and the people at the forefront. The painter was standing at the front

Thursday, August 22, 2019

Managerial economic Essay Example for Free

Managerial economic Essay Wal-Mart had a marketing campaign where it offered Every Day Low Prices, but this was not quite true in Mexico because it had significant import charges on many of the products brought from the U. S. After the implementation of NAFTA, Mexico became a free trade zone. This made it possible for Wal- Mart to reduce its tariff from 10% to 3 %. This led the government to solve the logistical problem due to the fact that Mexicos transportation system was below average. NAFTA encourages Mexico to improve the transportation system, which lowers the logistical cost. Additionally, NAFTA allows foreign investment in Mexico. As a result, Wal-Mart was able to build manufacturing plants in Mexico because of the cheap labor. In this particular case we can observe how low labor cost contributes to obtain low import tariffs therefore leads to cheaper products. Wal-Marts success in Mexico was definitely possible because of the NAFTA implementation. Question 2 How much of Walmarts success is due to NAFTA, and how much is due to Walmart,s inherent competitive strategy? In other words, could any other U. S retailer have the same success in Mexico post-NAFTE, or is Walmart a special case? NAFTA benefits every company that is willing to operate abroad. This agreement solved some difficulties but Wal-Marts inherent competitive strategy was effective in the Mexican Market. As we all know Wal-Marts strategy to win against its competitors is its offered prices. The company is considered leader in the market because it has the capability to offer the lowest prices for this reason Wal-Mart is considered to have a large negotiating power. They can negotiate with suppliers to drop prices and consequently lower prices. In my opinion NAFTA benefits plus Wal- Marts purchasing power was the combination that allowed the company to be successful. Wal-Mart uses time inventory system which allows them to keep track of what they need and communicate this to their suppliers. Wal- Marts purchasing power is not available in other companies therefore if competitors any to survive they should compete against the companies prices or change the type of business. Question 3 What Have Comerci and Sorina done to remain competitive? What else do you thinks hey need to do remain competitive in the tuture? Comerci and Soriana torm a purchasing consortium that would allow them to negotiate better bulk price from suppliers. Comerci expand by opening new stores. Enter into several strategic alliances including with Wallmarts major competitor in US. Soriana bought Gigante supermarket chain and gain greater purchasing efficiencies for its larger network of supermarkets. Upgrading the supply chain and distribution channel system, reducing the using of warehouse that can cut cost of operation and logistic. Developing a strong relationship with supplier could make a comerci and soriana get a exclusive right of supplier , such as extra tenure on short term credit, lower rate on short term credit, lower price of product and so on. Create customer loyalty benefit, such privilege card or coupon, this action could make the customer loyal to comerci or soriana. Multiple source advantage, by doing this comerci and soriana could get more choice in choosing the supplier, which one could give a better rate and good service. Lobby for government intervention in avoiding a monopoly player in the arket, such as impose a regulation on floor price. Question 4 What do you think of Walmarts strategy in Mexico and Central America, and how have bilateral agreements and geographic proximity played a role in their success? What challenges do you think Walmart de Mexico e Centrameca will face as it continues to expand in Mexico and Central America? Walmart in Mexico penetrated the market with a Joint venture with its local player. This Joint venture helped Walmart gain better knowledge of the Mexican market and supplied Walmart with upplier connections, knowledge about the local culture as well as helping Walmart to work with local authorities. This ensured successful expansion of Walmarts power in the Mexican markets, gaining the greatest influence in the shortest time period. Bilateral agreement and geographic proximity played a roled in wallmart success interm of gain and access into more product and suppliers. Also have a better coordinate the network of 14 distribution centers in mexico and 11 central America, locating Wallmarts strategically throughout the region. Apart from it, Wallmart also stablished multiformat operations approach in the region to address different consumer segment

Wednesday, August 21, 2019

Critical Analysis of Business and IT (BIT) Alignment

Critical Analysis of Business and IT (BIT) Alignment Abstract This paper is a critical analysis of two academic papers from peer-reviewed journals, each investigating the Business and IT (BIT) alignment topic that has been a top concern for IT practitioners for two decades (Cahn, 2000). The papers have been selected as they adopt contrasting research strategies qualitative and quantitative. The objective of this analysis is to highlight the positive/negative points in both papers in terms of the researchs aim, objectives, design, and method and to propose an alternative research strategy for each paper. The investigation concludes that both papers had positive and negative points, regardless of their philosophical positions and design strategies. Choosing between qualitative and quantitative methods or mixing them depends on the studys questions; both methodologies have their strengths and weaknesses. The main issue for any research is the credibility of its findings, regardless of the researchers philosophical position. Introduction and Analysis Structure This paper is a critical analysis of two academic papers from peer-reviewed journals, each investigating the Business and IT (BIT) alignment topic that has been a top concern for IT practitioners for two decades. (Cahn, 2000) For many years, a number of researchers have emphasised the importance of BIT fit in organisations to achieve competitive advantage (Luftman et al., 2005). Reich Benbasat (1996) define alignment as the degree of IT strategy necessary to support a businesss mission, objectives and plans. Many studies have been conducted to understand and assess the relationship between business and IT in organisations, most of which have adopted a quantitative methodology to validate empirically the relationship between IT investment and organisational performance and to provide credible evidence of the positive impact of aligning IT strategy to business strategy. Therefore, it was difficult to find a good qualitative research paper in this area (Cahn, 2000). The first paper (paper 1), entitled Understanding the business-IT relationship (Coughlan et al., 2005), follows a qualitative methodology and the second paper (paper 2), entitled Factors affecting IT and Business alignment: a comparative study in SMEs and large organisations (Gutierrez et al., 2009), follows a quantitative methodology. It is important to note that this work is not a comparison of the two papers; therefore, the papers are analysed separately to achieve a clearer picture. This paper is organised in the following way. Section 3 covers paper 1, highlighting its positive/negative points in terms of the researchs aim, objectives, design, and method. In addition, an alternative research strategy is proposed. Section 4 covers paper 2 in a similar way. The conclusions and implications of adopting different research strategies are discussed in section 5. Paper 1 Introduction This paper provides an insight into the Business and IT (BIT) relationship (alignment) in organisations taking a communication-based view on the concept of BIT alignment (Coughlan et al., 2005:303). In other words, it provides contextual insight into the BIT relationship, with particular reference to the organisational communication process. The authors noted that organisations need to develop and sustain a strong BIT relationship to benefit from the value-added development in todays demanding economy. BIT alignment is a complex process that involves creating many crossover links between different parts of the organisation and requires a strong BIT relationship. However, this relationship has suffered a divide that stems from the failure to justify high IT expenditure compared to business benefit. According to Coughlan et al. (2005), communication problems are the main contributor to the BIT relationship divide; therefore, a social-oriented approach was proposed to understand the flo w of information in organisations. This is an interpretive research paper adopting a case study strategy with which to collect and analyse qualitative data via semi-structured interviews, in order to achieve an in-depth understanding of the communication process in the BIT relationship context. The lack of the literatures attention to communication issues in the BIT relationship context was the driver for this inductive approach (Saunders et al., 2007). Research Purpose The research aim is to provide insight into the Business and IT (BIT) relationship in organisations via the following objectives: Identifying the areas and issues that affect communications in organisations (Coughlan et al., 2005:307). Categorising communication issues in organisations (Coughlan et al., 2005:306). Mapping the connections between organisational issues to the way in which they relate to IT (Coughlan et al., 2005:306). Investigating how different facets of the communication process interact in real life (Coughlan et al., 2005:307). Rationale for conducting this study The importance of the research topic was well justified by addressing the following points: Communication problems within the BIT relationship context are a major concern for both researchers and practitioners (Coughlan et al., 2005). Communication problems are a main contributor to the BIT relationship divide (Coughlan et al., 2005). Poor BIT communications are normal in the financial sector; therefore, the banking industry has created a new organisational role the Relationship Manager (RM) to deal with relationship communication problems (Coughlan et al., 2005). Despite the importance of communication within the BIT relationship and implications for the RMs role, there has been little attention given in the literature (Coughlan et al., 2005). Previous social studies (structuration theory and actor network theory) have provided theoretical analyses of the complexity between an organisation and its IT infrastructure, therefore a more practical approach required to empower practitioners with solutions. Research design A four-dimensional communication framework (PICTURE), based on Shannon Weavers (1994) classic model of communications, was used to guide the study. PICTURE was originally devised to improve IT system design: The acronym PICTURE represents real life communication components and their application: (1) Participation and selection; (2) Interaction; (3) Communications activities; (4) Techniques Used for Relationship Establishment. (Coughlan et al., 2005:306). The framework was used to guide the identification of important areas in the complex communication process. A clearly articulated conceptual framework is an important tool for guiding semi- structured interview themes, and provides a structured approach to interpreting the findings (Smyth, 2004). The study was conducted on a major high street UK bank, referred to as FinCo for reasons of confidentiality. Furthermore, the study was conducted at one point in time, focusing on two key areas of the organisation retail banking and IT. The retail banking division was chosen specifically because it is the biggest customer of the IT division, and research suggests that retail banking has deep organisational divisions (Coughlan et al., 2005). FinCo is an informative case for the following reasons: It has a rapid and extensive uptake of IT. IT is closely integrated into the organisation to support its information management processes. FinCo starting a relation management programme to facilitate BIT communications. FinCo has separated BID activities, creating a divide. Yin (2003 34-14) defined a case study as an empirical inquiry which investigates a phenomenon within its dynamic real life context to allow researchers to understand complex issues, especially when the boundaries between phenomenon and context are not clearly evident. A case study strategy with underlying interpretive philosophical assumptions was an appropriate choice for this study, since the aim of this work is to provide insight into the Business and IT (BIT) relationship in organisations (Coughlan et al., 2005:303), adopting a behavioural and social-oriented view, with communication difficulties featuring as a major determinant (Coughlan et al., 2005:304). The authors addressed the framework limitation by noting that the framework was used in this study to identify areas that affect the communication process and not as a measurement tool. Recognising and noting the research limitations is always good practice, as it gives future researchers a starting point to continue the study in this area. Research Method and Data Collection According to Coughlan et al. (2005), the communication process is dynamic and complex, involving individuals with different perspectives. A qualitative data collection method was adopted to provide deep understanding of the processs state, with reference to FinCos retail and IT relationship. This method is appropriate because it focuses on uncovering participants perceptions and experiences, which are difficult to uncover with a quantitative method (Ghauri Gronhaug, 2002). Coughlan et al. (2005) used semi-structured interviews to collect data, which were conducted with top-level managers from both retail banking and IT to capture their perceptions of both organisational areas. Each interview session lasted an hour based on a set of prepared questions and extra questions to expand on the relevant question. The questions were designed to probe for experiences, thoughts and opinions relating to BIT relationship perceptions. There was no explanation as to why the semi-structured interview methodology was chosen over unstructured interview or focus group methodologies, which are better suited as unstructured interviews are often used in case studies to uncover information without limiting the field of inquiry (Punch, 2005). Although Coughlan et al. (2005) noted that the interviews covered the spectrum of top-level managers, there was no mention of the sampling method used to justify the chosen number of interviews. My assumption is that the judgemental sampling method was used, since it is a very popular choice in qualitative research and involves the choice of participants who are in the best position to provide the required information (Saunders et al., 2007). The authors did not discuss reliability, which is a common criticism of qualitative researches. However, qualitative researches argue that reliability is not an issue in qualitative methodology because research replication is not feasible due to the complexity of the research topic and context. Nevertheless, credibility could have been promoted through any of the following: audio recording of the interviews to reduce interviewer bias during data analysis (Ghauri Gronhaug, 2002); providing the interviewees with a list of interview themes to allow them to gather supporting organisational documents that could be used as secondary data (Triangulation); using a respondent validation technique by submitting research findings to the interviewees to confirm that the findings represent the social reality (Bryman Bell, 2007). Alternative Research Strategy The research problem should always drive the research method (Cryer, 2006). As discussed earlier, the aim of the study is to provide insight into the Business and IT (BIT) relationship in organisations identifying relevant areas and the issues (variables) that affect communications in organisations. A pure quantitative strategy is not an option for this study, as this can only be used when the studys variables are identified clearly. In other words, researchers generally have a very clear idea on what is being measured before they start measuring it. Nevertheless, a mixed methodology can be used to improve confidence in findings and to overcome qualitative strategy limitations. Mixed method studies attempt to bring together methods from contrasting research strategies. The authors could have started with a qualitative research method, e.g. in-depth interviews with BIT managers from different organisational levels followed by a thematic content analysis of the transcribed interview ma terial to help understand and identify communication issues in the organisation. Once they identify the communication areas and issues with reference to the BIT relationship in this organisation, they can test the credibility of the findings by conducting a questionnaire survey of other BIT managers in other organisations. An online questionnaire with close-ended questions is best here for ease of administration. Qualitative and quantitative methods can be complementary when used in sequence (Bryman Bell, 2007). Summary The research objectives and questions were not explicitly or clearly exhibited in this paper. In a well structured research paper, a research objective should be clearly defined and expressed within the research purpose section, and it is very important to clearly define the research questions to help form research objectives (Saunders et al., 2007). A comprehensive literature review was conducted to justify the importance of the research topic. A case study strategy with unstructured interviews would have been more suitable for an interpretive approach, but the research method section was very short, which affected transferability; qualitative researchers are encouraged to provide a detailed description of their methodology and findings to give others the option of adapting these findings to their environment. For example, a clear mapping between PICTURE components and the semi-structured interview questions would add more credibility to the study (Bryman Bell, 2007). Paper 2 Introduction The main aim of this study is to identify the organisational size impact on the way they perceive Business and IT strategic alignment and the relationship between the alignment factors and their planning integration strategy (Gutierrez et al., 2009). Gutierrez et al. 2009 noted that IT alignment remains one of the top issues for top-level IT managers, and for the past two decades many studies on Business and IT alignment have been conducted, starting with alignment definition, how to achieve it, factors affecting it, and its value to organisations. Most of these studies provided a theoretical understanding of this process, and a few of them provided practical solutions to measure alignment; however, these models could not be generalised as they were case-specific. According to Gutierrez et al. (2009), various alignment factors have been identified, e.g. prior IS success, the communication level between business executives, domain-shared knowledge and planning integration. Most of these studies were based on large organisations. The research approach is positivistic, seeking to identify and measure the importance of the business and IT alignment factors (variables) with reference to organisational size. It utilises an appropriate quantitative methodology, i.e. conducting a survey of a sample of top-level management respondents to collect data via an online questionnaire (Saunders et al., 2007). Research Purpose A positive aspect of the study is that the objectives were clearly depicted as below: To identify whether small, medium and large enterprises have different perceptions as to which of the factors described by Luftman (2000) in the strategic alignment model (SAM) are more relevant to attain alignment (Gutierrez et al., 2009:198). To identify whether there are any correlations between the factors and the planning integration strategy adopted in the organisations (Gutierrez et al., 2009:198). Although the research objectives were clearly defined in this paper, the research questions were not explicitly or clearly exhibited. Clear research questions leave the reader in no doubt as to exactly what the study seeks to achieve (Saunders et al., 2007). Research design Gutierrez et al. (2009) analysed many scholarly alignment assessment models systematically, which were categorised to identify practical models that used data analysis to score factors affecting alignment. The analyses helped to identify four sets of authors Reich Benbasat 2000, Hussin et al. (2002), Chan et al. (2006) and Sledgianowski et al. (2006) whose models are appropriate for the context of the study (see Appendix1). The latters work was based on Luftmans Strategic Alignment Model (SAM). The authors demonstrated that a critical literature review was conducted to justify the choice of Luftmans SAM and to include organisational size and planning integration factors, as they were not explored in enough detail. Justifying the above measures is a positive aspect of the paper (Saunders et al., 2007, p.54). Gutierrez et al. (2009) chose SAM as an assessment model for this research for the following reasons: It can be used to assess any level of alignment in an organisation. It has been validated via Sledgianowski et al. (2006)s extensive study. It covered most of the alignment factors used in the other three models (see Appendix A). The study adopted a comparative cross-sectional design to collect quantitative data from a large number of cases (managers) at a single point of time; the data were related to predefined variables (factors and attributes) (Bryman Bell, 2007). Research Method and Data Collection An initial questionnaire with twenty-one questions was tested by twenty-two professionals to assess the participants understanding of it. The feedback resulted in changing the questionnaire to include only twelve relevant questions to map to SAM factors: communication, competency/value measurement, governance, partnership, scope and skills (Gutierrez et al., 2009:203). In addition, the analysis of the pilot test data confirmed the importance of planning integration and its three stages independent, sequential and simultaneous. Pilot testing is crucial to a self-administered questionnaire in order to ensure there are no problems with the questions. Furthermore, it enables the researcher to assess the questions validity and the reliability of the collected data. An additional short questionnaire could have been used to obtain structured feedback (Saunders et al., 2007). Gutierrez et al. (2009) explained that conducting an online survey with a standardised set of questions was appropriate for this study, as there is no room for individual interpretation and it provides easy access to a large number of participants in different geographical locations. This is a positive point in terms of justifying the choice of the research method, but there was no explicit explanation as to the relationship between this method and the implicit positivistic research approach. This is a general criticism of quantatative papers. While Gutierrez et al. (2009) discussed the reasons for choosing executives, managers and top managers as targeted participants, it was not clear as to whether they were business or IT managers. This distinction should have been made very clear, as the questionnaire was designed to measure both IT and business peoples perceptions of the alignment factors importance, e.g. in the communication factor section of the questionnaire, participants were asked to rate two attributes. The first question rated the understanding of business strategies by the IT department (this should be answered by IT people to accurately represent the reality), while the second question rated the understanding of IT capabilities by the business department (this should be answered by business people) (Gutierrez et al., 2009:205). This is a two-way measurement and requires participants from both sides this is an extremely negative point that could affect the findings reliability and validity and could have been avoided by either describing the targeted participants in more depth, i.e. justifying this choice in terms of their suitability to provide representative answers, or by redesigning the questionnaire so that some questions could be answered by different respondent categories. Neither the limitations nor the sampling process are discussed. It is important to follow a sampling process that includes the following sequential activities: defining the population, choosing a sampling frame, selecting a sampling method, determining sample size, specifying an operational plan, and finally executing the plan. Following this process will help in achieving a representative sample and consequently help the researcher to be confident about the studys findings. Another positive outcome of this process is the ability to calculate the response rate, which is a decisive factor in evaluating the reliability of survey results, i.e. findings are seen as more accurate if the response rate is high. The response rate was mentioned very briefly: organisations around the world were requested to participate in the survey by telephone to achieve a better response rate (Gutierrez et al., 2009:206). In addition, the data collection section mentioned that a total number of 161 response s were collected and only complete questionnaires were used for data analysis. The questionnaire design was appropriate in terms of including the studys identified alignment factors. It had two parts, the first of which contained questions with regards to the respondents organisational profiles and the level of planning integration. The second part covered the factors prioritisation. Another positive aspect of the research design is that organisational size was defined to achieve consistency when referring to a small, medium or large organisation. Data Collection The data collection section was very brief; hence it would be very difficult to replicate the study. Moreover, the phrase organisations around the world (Gutierrez et al., 2009:205) is a very weak description of the population. According to Gutierrez et al. (2009), a total number of 161 responses were collected and only 104 complete questionnaires were used for the data analysis. The data collection section should be detailed to allow for replication, which provides some assurance of the results validity, reliability and generalisability. In addition, Gutierrez et al. (2009) used the term survey instead of questionnaire on more than one occasion throughout the paper. It should have been noted that there is a clear distinction between a survey and questionnaire the first is a method and the second is a tool used for this method (Saunders et al., 2007). Alternative Research Strategy The research strategy should always be driven by the research aim. An interpretive qualitative strategy is not applicable in this study, as the main objective of this study is to measure the relationship between well-defined variables. Qualitative methods are used mainly to study human behaviour and behaviour changes, and are more applicable if the research topic is new and there is not much in the literature to guide the researcher. As discussed earlier, many studies on Business and IT alignment factors have been conducted for the past two decades, during the process of which the alignment factors have been identified. Summary This paper is well structured in general and the research objectives clear. However, the research questions did not explicitly present the research strategy. The research design had a few negative points, e.g. a targeted population and the size were not defined clearly. Ideally, research papers should include a measure and measurement section to address the targeted population, concept indicators and instrument reliability and validity. However, not all researchers follow the recommended practices, e.g. some rarely provide information about stability tests and measurement validity and only 3% of research papers provide measurement validity information (Bryman Bell, 2007). The data collection method is appropriate for achieving the research objectives, as conducting a survey is a popular choice amongst positivist methods. Nevertheless, a clear justification for the choice of this data collection method in the light of the research design would add more credibility to the paper. No at tention was given to error control, e.g. sampling-related and data collection errors. The best part of the paper is the abstract section, which is very structured and clear. Additional structured interviews with Business and IT executives in other similar organisations, utilising the same questions used in the questionnaire, would help in overcoming the above gaps and confirm the studys findings. Conclusion Two research papers that followed contrasting research methodologies were analysed critically. Both papers had positive and negative points, regardless of their philosophical positions and design strategies. In any credible research paper, well-defined and clear objectives are vital, as they should lead the research design and, consequently, the method. Hence, defining the research problem is the first and most important step of the research process, as it is highly likely that an unsuitable research design and method will be selected if the research problems are not defined clearly. Choosing between qualitative and quantitative methods or mixing them depends on the studys questions; both methodologies have their strengths and weaknesses. For example, qualitative research provides complex textual descriptions of peoples behaviour that cant be provided by a contrasting methodology, since quantitative research focuses frequently on the study of meanings in the form of attitude scales. The main issue of any research is the credibility of its findings, regardless of the researchers philosophical position. This can be achieved by utilising multi methods (data collection triangulation within the same research strategy) or mixed methods (qualitative followed by quantitative and vice versa) (Saunders et al., 2007). Researchers are trying to find effective ways to incorporate elements of the contrasting strategies to ensure the accuracy of their studies. As a result, mixed, or combined, methodology research is becoming increasingly popular in the business and management field (Bryman Bell, 2007).